Marketing Strategy

3 Workshops to Optimize Your Online Marketing

April 5, 2024

What not many realize is how interconnected the process of online marketing can be and how each of the moving parts often rely on one another. All of the components that go into this process can be hard to balance and keep track of even for those with experience in the field. Luckily for you, 20Degrees Media has just released three new Online Workshops and Courses that break down online marketing into clear steps for you to follow and that will help lead your business towards achieving it’s goals!

SEO Keyword Planner Course

The first course in our series is the SEO Keyword Planner that goes into everything you need to know about your keywords. SEO, or search engine optimization, is a process that helps websites be found through the search engine on web browsers, with keywords being an aspect that factors into this. While there are “popular keywords” that’ll widen the audience you’re shown to, you have to consider whether or not it’s people you want to find you. Afterall, even if if you’re being shown to a large group of users, if they’re not your target audience, your sales won’t improve.

What’s more important is finding your keywords, the ones your ideal customer is looking out for, and that will help search engines find who you’re wanting to reach. By implementing these into your website, posts, or Google Business Profile, you’re much more likely to actually make a connection with the people who come across you. This $99.99 course is the first part of our series, takes around an hour to complete, and you can learn more about it and what it can do for you here.

Optimize Your Photos Course

The second course covers what type of images you should be using in your online marketing and tips you can implement to take better photos. Even if your business isn’t one that relies on visuals, first-time customers are going to judge you based on what sort of images you’re using in your posts or on your website. If they’re low-quality or poorly-taken, they’re going to reflect badly on your business as a whole.

However, if you pick the right photos, the ones that accurately display the overall message of your brand, it’s a sure way to make a great first impression. This $29.99 course takes around 25 minutes to complete, and to learn more about it, click here.

Google Business Profile

The third workshop in our series covers a marketing tool that has been severely undervalued by a lot of businesses in recent years; Google Business Profile. GBP is an excellent tool that helps Google introduce your business to your target audience. It works hand in hand with the search engine to help you be found through organic searching, and if you have a physical location, can display your business on Google Maps.

However, if you don’t put effort into optimizing your profile, Google won’t be able to help you make those connections you’re looking for. For $299.99, this final workshop walks you through what sort of information you should be including, how you can implement your keywords to strengthen your profile, and how to use your best images. The workshop takes around 2 hours and 30 minutes to finish, and you can learn more here.

While you can still learn a lot from the final workshop on it’s own, we can’t understate how much the first two will set you up for success. If you already know how to find your keywords and how you should be taking your photos, setting up your Google Business Profile becomes that much easier. You can bundle all three workshops together for only $323.97 and learn everything you need to know about optimizing your online marketing!

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