Why Online Marketing is Important

While the in-person and online shopping experience have their differences, what they both continue to share are the sales that attract tons of customers. Black Friday is a popular example, but another that’s quickly rising is Amazon Prime Day. This sale is a two day annual event held in July and October where Amazon Prime […]

20Degrees Media founder Mindy Lundy Kramer recently attended the Google Cloud Next conference where she learned all about the newest developments coming to the world of AI, and how business owners like you can start using them to level up how you operate. We’ll be dishing out all the most exciting details we learned over […]

From July 18th to August 17th, the Center for the Arts Evergreen will be hosting the Indigenous Voices Exhibition! This special showcasing will feature a number of Native artists from New Mexico, Colorado, and California all displaying work inspired by their cultural heritage in a variety of mediums! To learn a little more about what […]

What not many realize is how interconnected the process of online marketing can be and how each of the moving parts often rely on one another. All of the components that go into this process can be hard to balance and keep track of even for those with experience in the field. Luckily for you, […]

Online Marketing can be a game-changer when it comes to promoting your business, but for one reason or another, perhaps you’ve put off on fully committing to it in the past. While it can be a daunting task at times, we whole-heartedly believe in the ways it can support your brand and carry it into […]

Most people know what hashtags are and what they do, but what not as many know are the intricate ways that hashtags actually function, and how to get them to increase your post’s visibility. If you’ve experienced this problem before, then 20Degrees Media has just the solution with one of our latest Online Courses; Hashtag […]

If you’ve existed in the online marketing space for any amount of time, you’d most likely have seen the amount of work that can go into it, so it’s understandable if you’ve ever wondered to yourself if it even works. We’re here to tell you: yes, online marketing really does work, but only if you […]

It’s no secret how much of the world functions online these days, to the point where the entire shopping experience can happen entirely over the computer. From discovering the business, perusing their inventory, making a purchase, and having it delivered right to your door! With so much shopping happening online now,  by not marketing yourself […]

At the end of the day, customers want to feel like they’re being heard and understood by the businesses they shop from! Prioritizing this is not only a surefire way to retain your current customers, but to build a reputation with potential customers as well. Luckily, Google Business Profile makes these interactions super easy by […]

If you’re at all familiar with digital media marketing, you’ve more than likely heard the phrase SEO (search engine optimization) thrown around once or twice. In short, SEO is when you optimize your website configuration/content to increase its visibility on search engines. This same concept can be applied to Google Business Profile, since if you’re […]

Do you already have a Google Business Profile, but haven’t noticed any change in your online traction? Luckily, not only are there built-in methods to check the health of your GBP, but we have some tips of our own to make sure you’re setting yourself up for success. It isn’t enough to throw some information […]

Click here to check out our interview with Wild Rabbit Boutique’s owner; Erin McKay.

It’s no secret that Google is the world’s leading search engine. After all, what do people say when you need an answer to a question? “Google it!” Among their many features is the ever-evolving Google Business Profile, a way for businesses to display information about their brand or storefront and to increase both in-person and […]

Are you completely new to photographing your brand’s products? Or maybe a veteran who’s looking for new ways to apply their skills? Either way,  Mindy wanted to share some of her personal tips for photographing all sorts of different products as well as a helpful reminder to make sure you’re in the right headspace before […]

The holidays are just around the corner, so if you’re scrambling for a gift for an adventurer, or if you happen to be one yourself, then one of these coolers is going to be a big hit! We have some personal experience with both of these products and they’re our top picks for family and […]

In the age of the Omni-Shopper, having an online presence is critical to finding your customers and building trust between them, but contrary to popular belief, this doesn’t mean you need to do social media. There are other platforms and tools you can use to promote your brand and connect with your customers, one of […]

Have you ever run into a situation where even if customers are visiting your website, there’s a growing pattern of them not making any purchases? Your marketing is doing its job and getting them to click on your links, but there aren’t any transactions to show for it. Chances are, your website is confusing your […]

Social media is an ever-evolving tool to help business owners grow their brands, but there’s plenty of platforms that people don’t know they should be on, such as Google Business Profile and Google Analytics. Learning how to use these to elevate your fourth Quarter Marketing Strategy is exactly what we’ll be going over at 20Degrees […]

Picture this: you recently launched a huge social media campaign to drum up some excitement for the grand opening of a new location for your business, however, on the big day itself, you received a much lower amount of customers than you estimated! You did everything right, using cohesive branding, communicating with your audience, and […]

Collaborations are not only an effective method to increase traction for your business, but they’re also an excellent way to make friends in like-minded communities. That’s why we’re so excited to be collaborating with Brighter Together’s Jamie Bright and her Grow With Collabs Online Summit! Virtual attendees will get to hear business owners and entrepreneurs, […]

For some, the idea of social media marketing is a dream come true.  Interacting with fans and other businesses across all of these unique and ever-changing platforms can be a fun time more than anything else. For others, having to keep up with multiple accounts, trends, and even the potential expenses associated with this form […]

Simple answer – it depends on the social media platform. Part of what makes social media marketing on multiple platforms so tricky is that each varies in terms of algorithm, demographic, and method of delivery. As much as some of us wish we could copy and paste the same post across Instagram, Facebook, and Twitter, […]

When businesses first start up, a good marketing tactic is gaining some traction through word of mouth, especially if you’re in a particularly niche or tight-knit community. Having friends and family members spread the word about you can be a great way to get your foot in the door and land you your first few […]

Social media is an extremely effective tool for brands to reach out to their audiences with, but it’s also a way for us to connect with our friends and family. This can easily lead to some confusion on how to balance our accounts on various social media platforms, and whether or not we should even […]

With as many different platforms and audiences as there are, social media advertising can be a difficult concept to get the hang of, especially if you’ve never used the medium in this way before. This can be frustrating for newcomers who might not understand what to look for or how to track their progress. As […]

Putting together and executing an effective social media strategy is all about basing the plan around your annual goals.  What exactly does this look like and how should one go about outsourcing their social media? There are many ways one can do this, but luckily, we’re here to help with wading through the steps and […]

What comes to mind when you see your favorite restaurant’s logo? Do you suddenly get a craving for their food or can you already taste the meal you always get? That’s the power of branding.  Your branding suite should include: All of this creates a visual identity for your customers. These elements are going to […]

The lessons we teach our clients aren’t just key phrases we throw at them until change happens, they’re values and strategies that we wholeheartedly believe in and apply to our own brand. So when we realized that 20Degrees Media’s message wasn’t getting across as it should have, we decided to implement a complete rebranding; including […]

As with almost everything else, Covid changed the way business owners had to go about their work. Even brands that were successful before the pandemic had to pivot fast and figure out how to be successful both during and after the pandemic. This was a true test for a lot of businesses, as those who […]

When Mindy, our founder, hears the words “people aren’t connecting our website” or “we mainly get referrals”, it’s clear that their problem lies in a vision issue. Why? When a business owner is in person, they’re able to engage with customers and answer their questions in real-time. When it’s online, however, if a customer’s questions […]

When it comes to content marketing, nothing is more important than figuring out who you are trying to reach. You can try advertising snowboards to knitting groups all day long, but that doesn’t mean you’ll make a sale. Establishing a clear and concise marketing plan requires figuring this aspect out, because if you’re unsure of […]

How 2022 Back to School data can help businesses with 2022 Holiday Shopping

20Degrees Media has been designed from the ground up to assist companies looking for that missing piece to develop and grow their online presence.   Who are our clients? We love people who seek adventure, support small businesses, find way to enrich their communities, and look for healthy solutions/products for your body and business to keep […]